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Online ads more effective when using social media
Nielsen and Facebook have put out an interesting study showing that using social media in online ad campaigns can boost ad recall, brand awareness and intent purchase. Part of it the study appears to...
View ArticleChallenges ahead as Facebook reaches UK saturation
According to data from hitwise reported in new media age, Facebook is reaching a point of saturation in the UK. After two years of rising user numbers and page views the graphs are starting to plateau...
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Facebook risks new privacy row as it turns your “likes” into advertising
Facebook could be facing a new privacy row as it prepares to launch a new ad option that will turn your Facebook’s “likes” into ads or “sponsored stories” as it is calling them without giving users any...
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Google+ Business Page: First Impression and a Few Tips
Google officially announced http://adwords.blogspot.com/2011/11/get-closer-to-your-customers-with.html business profile pages on their nascent social network Google+ last night. With 40m profiles so...
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Social media maturation –what are the implications for the industry?
When growth in demand for a medium begins to surpass growth in users of that medium it begins to mature. As television advertising matured in the 1960’s, ads went from being radio style testimonials...
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Research finds advertising and gaming revenue booming in the social space
As social media dominates more and more of the internet, the companies behind some of the most popular networks are unsurprisingly looking at how to maximise their revenue. Research company Gartner...
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A fine balance – social media sites source revenue streams
Twitter was forced to apologise to three of its users last week after their profiles had been used without their knowledge to endorse a new Twitter advertising product. After a tweeted apology to all...
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Redefining Facebook: how brands should use Facebook Ad Apps
Facebook is expanding its mobile advertising offering with a highly specific mobile app format. It has been introduced to bolster the social network’s fast-growing mobile business and is a key revenue...
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WhatsApp changes will accelerate brands’ use of live chat apps
There’s little doubt that social media advertising models have become more sophisticated. Snapchat’s new ad format allows users to access longer-form video content while Twitter recently launched its...
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Infographic: Search vs social advertising spend
Spend on social advertising jumped 50% year on year in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads. The...
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